Marketing
The Marketing Department offers full-time and part-time programs leading to both employment in the field of marketing and further education. It offers a diploma program that can be completed in two years, a certificate program that can be completed in one year and a flexible citation program that can be completed part-time. The certificate and citation are also available to students in other diploma programs who complete the MARK certificate and citation requirements. A one year post degree diploma program in marketing is also offered for students who have a recognized degree in a field other than marketing.
Department Website
For an overview of this program, including faculty listings and frequently asked questions plus other resources, visit the departmental website.
Location
All courses are offered at the New Westminster Campus and many of the courses are offered at the David Lam Campus.
Intake Dates/Applications
**Application deadlines may be extended.
Students may begin classes in September or January.
Prerequisite Compliance
Students who are requesting transfer credit from other institutions or submitting high school transcripts from outside of BC to satisfy prerequisite compliance are required to apply and submit those documents no later than three months in advance of the intake.
* Admission requirements to the Post Degree Diploma Program are listed below.
Credentials
Marketing Management Citation (15 credits)
Marketing Management Certificate (30 credits)
Marketing Management Diploma (60 credits)
Post Degree Diploma in Marketing (30 credits)
Marketing Management Citation
The Marketing Management Citation Program is a flexible five-course program specifically targeted to people currently employed in the business field who want to acquire or update specific marketing job skills. However, the program is open to all who wish to pursue this credential. Students may select courses in the program for which course prerequisites have been met. Alternatively, mature students able to demonstrate competency in communications, math and computers may qualify for a waiver of prerequisites.
Career/Further Educational Opportunities
Employment opportunities in marketing and sales, especially in the current economic climate are numerous and wide ranging. Most graduates find entry-level marketing related positions in a variety of businesses. For graduates already employed, the knowledge gained from the courses in the program should help them perform better in their jobs and open the way for them to advance to management positions. Some of the courses in the program are transferable to university.
Refer to the British Columbia Transfer Guide (www.bctransferguide.ca) for individual course transfer.
Location
All courses are offered at the New Westminster Campus and many of the courses are offered at the David Lam Campus.
Intake Dates/Applications
Students may begin classes in September or January. See Application Deadlines.
Other Information
This program offers a free information session. For more details about dates, times and locations, please check on-line at http://www.douglascollege.ca/new-students/information-sessions
Admission Requirements
- General Admission Requirements
- English 12 with a minimum grade of "C" or approved substitution
- Principles of Math 11 or equivalent is a prerequisite to many courses offered by the Faculty of Commerce and Business Administration. Therefore it is strongly recommended that you check each individual course prerequisite and ensure that you have completed this Mathematics requirement prior to registration. Failure to comply with prerequisite requirements could result in course deregistration.
Program Duration
This flexible 15-credit program may be taken on a part-time basis. It can be completed in one year.
Credentials
Students successfully completing the program are eligible for a Marketing Citation.
Program Content
Required Courses
| MARK 1120 | Introductory Marketing | 3 |
| MARK 2150 | Personal Selling | 3 |
| MARK 4440 | Marketing Strategy | 3 |
| 9 | ||
| Any 2 of the following four options: | ||
| MARK 3215 | Buyer Behaviour | 3 |
| MARK 3235 | e-Marketing | 3 |
| MARK 3340 | Promotional Strategy | 3 |
| MARK 3360 | Customer Relationship Management | 3 |
| 6 | ||
| TOTAL | 15 | |
Marketing Management Certificate
The Marketing Certificate Program is intended for part-time students, mature students or students in other programs. Students may select courses in the program for which course prerequisites have been met.
Career/Further Educational Opportunities
Employment opportunities in marketing and sales, especially in the current economic climate, are numerous and wide ranging. Most graduates find entry-level marketing-related positions in a variety of businesses. For graduates already employed, the knowledge gained from the courses in the program should help them perform better in their jobs and open the way for them to advance to management positions. Some of the courses in the program are transferable to university.
Refer to the British Columbia Transfer Guide (www.bctransferguide.ca) for individual course transfer.
Location
All courses are offered at the New Westminster Campus and many of the courses are offered at the David Lam Campus.
Intake Dates/Applications
Students may begin classes in September or January. See Application Deadlines.
Other Information
This program offers a free information session.
Admission Requirements
- General Admission Requirements
- English 12 with a minimum grade of "C" or approved substitution
- Principles of Math 11 or equivalent is a prerequisite to many courses offered by the Faculty of Commerce and Business. Therefore it is strongly recommended that you check each individual course prerequisite and ensure that you have completed this Mathematics requirement prior to registration. Failure to comply with prerequisite requirements could result in course deregistration.
Program Duration
This is a two-semester program (30 credits) that may be taken on a part-time basis. It can be completed in one year.
Credentials
Students successfully completing the program are eligible for a Certificate in Marketing Management.
Program Content
Semester I
| CSIS 1110 | Introduction to Computers | 3 |
| CMNS 1115* | Practical Writing | 3 |
| BUSN 1330 | Business Math or | 3 |
| FINC 1231 | Commercial and Financial Mathematics | 3 |
| MARK 1120 | Introductory Marketing | 3 |
| MARK 2150 | Personal Selling | 3 |
| 15 |
*Or any ENGL university transfer course.
Semester II
| BUSN 1320 | Business Law I | 3 |
| BUSN 2429 | Business Statistics | 3 |
| MARK 3235 | e-Marketing | 3 |
| MARK 3340 | Promotional Strategy | 3 |
| MARK 4440 | Marketing Strategy | 3 |
| 15 |
Marketing Management Diploma Program
Sales and marketing are important in the modern economy. The Marketing Management Program is designed to prepare students for a career in this area. Teaching techniques emphasize practical marketing skills with a blend of lectures, case studies, films and simulated business-world exercises. The Marketing Management Program appeals to students with energy and ambition. Well-developed communication skills are essential. Students who successfully complete the program gain a solid general business education, with specific job skills in selling, advertising, marketing research and management.
Career/Further Educational Opportunities
Employment opportunities in marketing and sales, especially in the current economic climate, are numerous and wide-ranging. New international career opportunities for marketers are emerging as British Columbia becomes linked with Pacific Rim countries. Most graduates find entry-level management trainee positions in retailing, financial marketing, or industrial sales. Because marketing plays such a central role in business success, advancement to middle and senior management is a realistic goal for students who apply themselves in these positions.
Refer to the British Columbia Transfer Guide (www.bctransferguide.ca) for individual course transfer.
Location
Based at New Westminster Campus. Many courses within the program are offered at both David Lam and New Westminster campuses.
Intake Dates/Application Deadlines
Students may begin classes in September or January.
Prerequisite Compliance
Students who are requesting transfer credit from other institutions or submitting high school transcripts from outside of BC to satisfy prerequisite compliance are required to apply and submit those documents no later than three months in advance of the intake.
Other Information
Co-operative Education Option
Students enrolled in this program may be eligible for a Co-operative Education designation. Co-operative Education involves alternating full-time academic and work terms. For information see Co-operative Education or contact the Co-operative Education office at 604-527-5100.
Virtual Course Offerings
The Faculty of Commerce and Business Administration is currently developing on-line versions of certain courses to be made available via the Internet. For further details please contact the Faculty Office at 604-527-5460.
This program offers a free information session.
Admission Requirements
- General Admission Requirements
- English 12 with a minimum grade of "C" or approved substitution
- Principles of Math 11 or equivalent is a prerequisite to many courses offered by the Faculty of Commerce and Business Administration. Therefore it is strongly recommended that you check each individual course prerequisite and ensure that you have completed this Mathematics requirement prior to registration. Failure to comply with prerequisite requirements could result in course deregistration.
Program Duration
This is a two-year 60-credit program. In order to complete the program in four consecutive semesters (excluding the summer), it is necessary to begin in September. Many full-time students, however, choose to take five semesters to complete the program. This program may also be taken on a part-time basis.
Credentials
Students successfully completing program requirements are eligible for a Diploma in Marketing Management.
Program Content
Semester I
| Course | Title | Credits |
| BUSN 1330 or | Business Mathematics | 3 |
| FINC 1231 | Commercial and Financial Mathematics | 3 |
| CSIS 1110 | Introduction to Computers | 3 |
| CMNS 1115* | Practical Writing | 3 |
| MARK 1120 | Introductory Marketing | 3 |
| MARK 2150 | Personal Selling | 3 |
| 15 |
*Or any ENGL university transfer course.
Semester II
| ACCT 1110 | Principles of Accounting I | 3 |
| BUSN 2429 | Business Statistics | 3 |
| MARK 3215 | Buyer Behaviour | 3 |
| MARK 3235 | e-Marketing | 3 |
| MARK 3340 | Promotional Strategy | 3 |
| 15 |
Semester III
| ACCT 1210 | Principles of Accounting II | 3 |
| BUSN 1210 | Management Essentials | 3 |
| MARK 3360 | Customer Relationship Management | 3 |
| MARK 4440 | Marketing Strategy | 3 |
| MARK 3441 | Marketing Research | 3 |
| 15 |
Semester IV
| BUSN 1320 | Business Law I | 3 |
| BUSN 2275 | Business Strategy and Simulation | 3 |
| ECON 1101 | The Canadian Economy | 3 |
| MARK 4410 | Sales Management | 3 |
| MARK 4483 | Marketing Practicum | 3 |
| 15 |
Note: Students who complete ECON 1150 and ECON 1250 with a grade of "C" or better will be exempt from ECON 1101.
*(see related programs)
Post Degree Diploma Program in Marketing
Many graduates need business skills to facilitate career advancement. This Post Degree Diploma Program in Marketing offers a one year concentration in marketing, allowing students to build on prior education and experience and to broaden their skills base. It is designed to assist in career progression by improving job readiness, offering an exposure to an alternative specialization, and preparation for future transition into management. Teaching techniques emphasize practical marketing skills with a blend of lectures, case studies, and group work on marketing related projects in the business community. An optional semester of Cooperative Education is available and is recommended. This Program appeals to motivated graduates with energy and ambition. Well-developed communication skills are essential. Students who successfully complete the program benefit from enhanced professional skills, exposure to the Canadian marketing industry and hands-on marketing related experience in the local business community.
For full faculty listing, please refer to Marketing Department.
Career/Further Educational Opportunities
Employment opportunities in marketing and sales, especially in the current economic climate, are numerous and wide-ranging. New international career opportunities for marketers are emerging as British Columbia becomes linked with Pacific Rim countries. Industry will find the graduates of this program with business skills and job readiness. Advancement to a management role is a realistic goal for those who can demonstrate marketing skills. For graduates wanting to setup their own business, they will have useable marketing skills and increased chances of success. Preparation for a change in career is another possible outcome.
Location
New Westminster Campus.Intake Dates/Application Deadlines
**Application deadlines may be extended.
Students may begin classes in September or January. The deadline to apply for September is April 1. The deadline to apply for January is October 31.
EARLY ADMISSION
Although application and document deadlines may be identified for this program, we encourage all applicants to apply early and to submit all supporting documentation as early as possible. Those applicants who apply early and submit all documents early may be offered early admission.
Prerequisite Compliance
Students who are requesting transfer credit from other institutions or submitting degree transcripts from outside of BC to satisfy prerequisite requirements are required to apply and submit those documents no later than three months in advance of the intake dates.
Other Information
Co-operative Education Option
Students enrolled in this program may be eligible for a Co-operative Education designation. For this Post Degree Diploma Program, the Co-operative Education Option will involve completing a work term after completion of the two academic terms. For information see Co-operative Education or contact the Co-operative Education office at 604-527-5100.
This program offers a free information session.
Admission Requirements
Admission requirements are as follows: Applicants must have an undergraduate degree (Bachelor level) from a recognized post secondary institution in Canada, or any English speaking country in a subject other than marketing. Applicants with an undergraduate degree (Bachelor level) from a non English speaking country will be required to meet the Douglas College English language proficiency requirement of English 12 with a minimum grade of "C" or one of the acceptable substitutions.
Program Duration
This is a one-year, 30-credit program with an optional 9 credits in Cooperative Education. In order to complete the program in three consecutive semesters (including the summer), it is necessary to begin in September. Students can choose to take longer, over more than three semesters, to complete the program. This program may also be taken on a part-time basis.
Credentials
Students successfully completing program requirements are eligible for a Post Degree Diploma in Marketing.
Program Content
Prior to Semester 1
| Course | Title | Credits |
| MARK 5120* | Introductory Marketing | 3 |
| 3 |
* 2 week concentrated option or online study option
Semester I
| Course | Title | Credits |
| MARK 5150** | Personal Selling | 3 |
| MARK 5300** | International Marketing | 3 |
| MARK 5340 | Promotional Strategy | 3 |
| MARK 5360 | Customer Relationship Management | 3 |
| MARK 5440 | Marketing Strategy | 3 |
| 15 |
** Elective - can be replaced with one of BUSN 2252, BUSN 2253, MARK 5150, MARK 5215, MARK 5235, MARK 5300, MARK 5410, MARK 5441, MARK 5500
Semester II
| Course | Title | Credits |
| MARK 5215** | Buyer Behaviour | 3 |
| MARK 5235** | E-Marketing | 3 |
| MARK 5410 | Sales Management | 3 |
| MARK 5483 | Marketing Practicum | 3 |
| 12 |
** Elective - can be replaced with one of BUSN 2252, BUSN 2253, MARK 5150, MARK 5215, MARK 5235, MARK 5300, MARK 5410, MARK 5441, MARK 5500
Semester III (Optional)
COOP 1100 Work Placement 9 9
| Course | Title | Credits |
| COOP 1100 | Work Placement | 9 |
| 9 |
*(see related programs)