Like
Marketing
The Marketing Department offers full-time and part-time programs leading to both employment in the field of marketing and further education. It offers a diploma program that can be completed in two years, and a certificate program that can be completed in one year. The certificate is also available to students in other diploma programs who complete the MARK certificate requirements. A one-year post-degree diploma program in Marketing is also offered for students who have a recognized degree in a field other than marketing. The Marketing Department also offers a one-year Post Degree Diploma in Sales for students who wish to undertake intensive, specialized training in Sales.
Department Website
For an overview of this program, including faculty listings and frequently asked questions plus other resources, visit the departmental website.
Location
All courses are offered at the New Westminster Campus and many of the courses are offered at the David Lam Campus.
Intake Dates/Applications
**Application deadlines may be extended.
Students may begin classes in September or January.
Admission
The College admits students on a first-qualified, first-admitted basis whereby students must satisfy all admissions criteria to establish eligibility and are then offered places by date of eligibility, except in programs that use selective admissions processes that rank order qualified applicants.
Prerequisite Compliance
Students who are requesting transfer credit from other institutions or submitting high school transcripts from outside of BC to satisfy prerequisite compliance are required to apply and submit those documents no later than three months in advance of the intake.
* Admission requirements to the Post-Degree Diploma in Marketing are listed below.
Credentials
Certificate in Marketing (30 credits)
Certificate in Sales and Marketing (15 credits)
Diploma in Marketing (60 credits)
Post-Degree Diploma in Marketing (30 credits)
Post-Degree Diploma in Sales (30 credits)
Marketing Certificate
The Marketing Certificate Program is intended for part-time students, mature students or students in other programs. Students may select courses in the program for which course prerequisites have been met.
Career/Further Educational Opportunities
Employment opportunities in marketing and sales, especially in the current economic climate, are numerous and wide ranging. Most graduates find entry-level marketing-related positions in a variety of businesses. For graduates already employed, the knowledge gained from the courses in the program should help them perform better in their jobs and open the way for them to advance to management positions. Some of the courses in the program are transferable to university.
Refer to the British Columbia Transfer Guide for individual course transfer.
Location
All courses are offered at the New Westminster Campus and many of the courses are offered at the David Lam Campus.
Intake Dates/Applications
Students may begin classes in September or January. See Application Deadlines.
Other Information
This program offers a free information session.
Admission Requirements
Note: Principles of Math 11 or Foundations of Math 11 or equivalent is a prerequisite to many courses offered by the Faculty of Commerce and Business. Therefore it is strongly recommended that you check each individual course prerequisite and ensure that you have completed this Mathematics requirement prior to registration. Failure to comply with prerequisite requirements could result in course deregistration.
Program Duration
This is a two-semester program (30 credits) that may be taken on a part-time basis. It can be completed in one year.
Credentials
Students successfully completing the program are eligible for a Certificate in Marketing.
Program Content
Semester I
| MARK 1120 | Introduction to Marketing | 3 |
| MARK 2150 | Personal Selling | 3 |
| CMNS 1115* | Practical Writing | 3 |
| BUSN 1330 | Business Math or | |
| FINC 1231 | Commercial and Financial Mathematics | 3 |
| CSIS 1110** | Introduction to Computers | 3 |
| 15 |
*Or any ENGL university transfer course.
** Elective - can be replaced with one of the following courses: BUSN 1210; ACCT 1235; PHIL 1122; PSYC 1100; BUSN 1320
Semester II
| MARK 3215*** | Buyer Behaviour | 3 |
| MARK 3235*** | e-Marketing | 3 |
| MARK 3340*** | Promotional Strategy | 3 |
| MARK 4360*** | Customer Relationship Management | 3 |
| MARK 4440*** | Marketing Strategy | 3 |
| 15 |
***Marketing Elective - can be replaced with one of the following: MARK 3280; MARK 3300; MARK 3313; MARK 3470; MARK 3490; MARK 3500; MARK 4441; MARK 4270; MARK 4410; MARK 4390
Or, any other suitable marketing course developed or approved by the Marketing Department.
Marketing Diploma
Sales and marketing are important in the modern economy. The Marketing Diploma Program is designed to prepare students for a career in this area. Teaching techniques emphasize practical marketing skills with a blend of lectures, case studies, films and simulated business-world exercises. The Marketing Diploma Program appeals to students with energy and ambition. Well-developed communication skills are essential. Students who successfully complete the program gain a solid general business education, with specific job skills in selling, advertising, marketing research and management.
Career/Further Educational Opportunities
Employment opportunities in marketing and sales, especially in the current economic climate, are numerous and wide-ranging. New international career opportunities for marketers are emerging as British Columbia becomes linked with Pacific Rim countries. Most graduates find entry-level management trainee positions in retailing, financial marketing, or industrial sales. Because marketing plays such a central role in business success, advancement to middle and senior management is a realistic goal for students who apply themselves in these positions.
Refer to the British Columbia Transfer Guide for individual course transfer.
Location
Based at New Westminster Campus. Many courses within the program are offered at both David Lam and New Westminster campuses.
Intake Dates/Application Deadlines
Students may begin classes in September or January.
Prerequisite Compliance
Students who are requesting transfer credit from other institutions or submitting high school transcripts from outside of BC to satisfy prerequisite compliance are required to apply and submit those documents no later than three months in advance of the intake.
Other Information
Co-operative Education Option
Students enrolled in this program may be eligible for a Co-operative Education designation. Co-operative Education involves alternating full-time academic and work terms. For information see Co-operative Education or contact the Co-operative Education office at 604-527-5100.
Virtual Course Offerings
The Faculty of Commerce and Business Administration is currently developing online versions of certain courses to be made available via the Internet. For further details please contact the Faculty Office at 604 527 5460.
This program offers a free information session.
Admission Requirements
Note: Principles of Math 11 or Foundations of Math 11 or equivalent is a prerequisite to many courses offered by the Faculty of Commerce and Business Administration. Therefore it is strongly recommended that you check each individual course prerequisite and ensure that you have completed this Mathematics requirement prior to registration. Failure to comply with prerequisite requirements could result in course deregistration.
Program Duration
This is a two-year 60-credit program. In order to complete the program in four consecutive semesters (excluding the summer), it is necessary to begin in September. Many full-time students, however, choose to take five semesters to complete the program. This program may also be taken on a part-time basis.
Credentials
Students successfully completing program requirements are eligible for a Diploma in Marketing.
Program Content
Semester I
| Course | Title | Credits |
| BUSN 1330 or | Business Mathematics | |
| FINC 1231 | Commercial and Financial Mathematics | 3 |
| CSIS 1110 | Introduction to Computers | 3 |
| CMNS 1115* | Practical Writing | 3 |
| MARK 1120 | Introductory Marketing | 3 |
| MARK 2150 | Personal Selling | 3 |
| 15 |
*Or any ENGL university transfer course.
Semester II
| ECON 1150 | Principles of Microeconomics | 3 |
| BUSN 2429 | Business Statistics | 3 |
| MARK 3215** | Buyer Behaviour | 3 |
| MARK 3235** | e-Marketing | 3 |
| MARK 3340 | Promotional Strategy | 3 |
| 15 |
**Elective - can be replaced with one of the followoing courses: PHIL 1122; BUSN 1320; BUSN 2275; BUSN 3310
Semester III
| ACCT 1235 | Principles of Accounting I & II | 3 |
| BUSN 1210 | Management Essentials | 3 |
| MARK 4360*** | Customer Relationship Management | 3 |
| MARK 4440 | Marketing Strategy | 3 |
| MARK 4441 | Marketing Research | 3 |
| 15 |
***Marketing Elective - can be replaced with one of the following: MARK 3280; MARK 3300; MARK 3490; MARK 3500; MARK 4270; MARK 4390; MARK 4880
Or any other suitable marketing course developed or approved by the Marketing Department.
Semester IV
| MARK 3313*** | Non Profit Marketing | 3 |
| MARK 3470*** | Professional Services Marketing | 3 |
| ECON 1250 | Principles of Macroeconomics | 3 |
| MARK 4410*** | Sales Management | 3 |
| MARK 4483 | Marketing Practicum | 3 |
| 15 |
***Marketing Elective - can be replaced with one of the following: MARK 3280; MARK 3300; MARK 3490; MARK 3500; MARK 4270; MARK 4390; MARK 4880
Or any other suitable marketing course developed or approved by the Marketing Department.
