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Logos, colours and fonts
The Douglas College logo is an important part of our image, a familiar symbol that should be on every College publication.
This page describes the specifications for our logo and provides versions that you can download.
Douglas College primary logotype
The Douglas College logotypes are composed of four elements:
1. Logo
(See below for downloadable versions)
2. Wordmark
3. Colour
DOUGLAS BLACK
PMS BLACK 2
C100 M100 Y100 K100
R100 G100 B100
HEX 00 00 00
DOUGLAS GREEN
PMS 383
C20 M0 Y100 K19
R178 G187 B30
HEX B2 BB 1E
DOUGLAS SILVER
PMS 877
C00 M00 Y00 K50
R147 G149 B152
HEX 93 95 98
4. Fonts
The official College typeface is Bau. We use that especially for headings. For body copy we also use Archer.
Note: for special situations where additional text might be required, please contact Christine Munro at 604-527-5806.
Consistency and visual integrity
The Douglas College branding program is designed to ensure that our communications reflect the college with consistency to create an effective, distinctive and memorable brand.
The logo and the wordmark together constitute the primary logotype for Douglas College. The appropriate use and application of the new logotype enhances the college’s reputation, enables quick recognition, eliminates ambiguity and demonstrates our collective organizational purpose. As a College employee, your use of the logotype adds to the institution’s value and also comes with a level of responsibility. If you have specific questions about the use of the mark that are not covered here, please contact the Marketing and Communications department.
The following information describes our new brand identity elements in more detail and provides access to various versions of the mark. Enjoy and have fun using our new logotype!
Logos
Logo formats – What should I use for my document or presentation?
Microsoft Office use:
- .wmf: For use with Microsoft Office products.
- .png: Useful in Microsoft Office products when a transparent background is needed (logo being used on a coloured background
Design Software use (such as Adobe products):
- .tiff: High quality for print projects, but usually large files. No support for transparent backgrounds
- .jpg: High res for print; low res for web or screen (such as Powerpoint) No support for transparent backgrounds
- .eps: when high quality vector graphics and a transparent background are required. (Not compatible with all versions of Word)
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Black: Grey: Colour: Reverse: |
Black: Grey: Colour: Reverse: |
Black: Grey: Colour: Reverse: |
Black: Grey: Colour: Reverse: |
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Black: Grey: Reverse: |
Minimum space allocation
When applying the mark in a given context, pay close attention to the minimum space that is required for the mark. This will enable strong brand recognition and allow it to breathe amongst other graphic and typographic content. As seen in the diagram below, the minimum space unit is equivalent to '1 unit' of the 'D' shape/character in the logo.
