Marketing

Articles & Databases

Use the following databases to find articles on your topic.

• Start with these databases:
  Business Source Complete : articles in business, marketing, management, accounting, finance etc.
  CBCA Complete : indexes Canadian journals, magazines and newspapers from all subject areas. 
  
  
• More databases:
  CBR:Canadian Business Resource : profiles top Canadian companies providing description of business, similar companies, ownership class, etc.
  Canadian Newsstand : newspapers across Canada, including major daily newspapers.
  CARDonline : advertising rates and data for media in Canada
  
  
• Research Pro:
  Do one search  to find articles, books and websites. Use this in conjunction with the library catalogue and article databases.

Books

Library Catalogue  - Find books at Douglas College Library.
WorldCat  - Find books in libraries worldwide.

Company Information

CBR: Canadian Business Resource  - Contains detailed profiles of top performing Canadian companies. Also includes biographical information on senior executives.
Datamonitor Company Profiles  - accessed through  Business Source Complete.
SWOT Analyses  - accessed through Business Source Complete. 
Hoover's Company Profiles  - U.S. company profiles.
SEDAR : contains Canadian securities filings and may be used to find public company profiles and annual reports.
Industry Canada : company profiles, business information by sector, economic analysis, industry statistics, and more.
Federally Incorporated Companies : Canadian company information.
Canadian Key Business Directory -  REF HF 5071 C244 2003
Canadian Trade Index : Directory of manufacturers, exporters and distributors in Canada. Search by company, product description, trademark and province.
Annual Reports  - primarily U.S. publicly traded companies.
EDGAR : Company filings with the US Securities and Exchange Commission.  
Fraser's Canadian Trade Directory : Search by company, product or brand name.
Corporate websites - useful for finding product information, annual reports, mission statements, code of ethics, etc.

Industry Information

• Classification Codes
  NAICS 2007  .pdf - North American Industry Classification System - Canada
  Industry Classifications - include the NAICS Canada, the Standard Industrial Classification (SIC) and classifications from other countries.
  
  
• Industry and Market Research
  Small Business Accelerator (SBA)  
  Provides guides to industry-specific resources such as Clothing Retailer or Coffee Shop Business, with an emphasis on BC.
  Information by Industrial Sector  (Industry Canada) - Canadian industry information
  Canadian Industry Statistics  - Canadian And U.S. industry trends
  Market Research Handbook  - profiles key industries and consumers in all Canadian provinces
  Statistics Canada : population, demography and industry information 
  FP Markets, Canadian Demographics   - REF HF 5349 C2 S92 2010
  Market Research Reports  - Business Source Complete
  Industry Reports  - Business Source Complete
  Overview of Industries  - U.S. Bureau of Labor Statistics
  Includes Industries at a Glance  which gives profiles of major U.S. industries.
  U.S. Economic Census  - Gives economic census data by sector. 
  

Dictionaries, Encyclopedias, etc.

The Blackwell Encyclopedic Dictionary of Marketing	REF HF 5415 B624 1997b
BusinessDictionary.com	online
Dictionary of Marketing Terms	REF HF 5415 D4874

Statistics

Statistics Canada
Canada's national statistical agency, Statistics Canada provides extensive demographic and social, socio-economic and economic statistics on Canada.
Statistics Canada Guide  - Douglas College 
CANSIM : Canadian economic, demographic and social time series.
Community Profiles
Find census statistics for Canadian communities including cities, towns, villages, Indian reserves, metropolitan areas, health regions, provinces, territories and Canada.
BC Stats   
Socio-economic data pertaining to British Columbia. Includes Business Indicators, CPI, Labour Force Statistics, Regional Statistics, Migration and Immigration, and Historical Data.
Market Research Handbook
Presents profiles of key industries and of consumers across Canada.

Sample Journal Titles

Marketing Magazine
Strategy
Canadian Business
Marketing Research

Citation & Style Guides

Citation and style guides  - APA, MLA etc.