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Lorne Patterson
Faculty member
Marketing Department
Faculty of Commerce and Business Administration
Office 4313, Douglas
College
604 527 5459
email
Educational Credentials
B Admin (Regina),
MBA (Simon Fraser)
Professional Affiliations
BC Association of Integrated Marketers; American Marketing Association; Marketing Educators
Association
Marketing Concentrations
Marketing Strategy, Internet and Interactive Marketing, Buyer
Behaviour, Personal Selling
Professional
Profile
Lorne
has been a faculty member in the Marketing Department at Douglas College
for 9 years. Additionally, he has taught
at UBC, Technical University of BC (now SFU Surrey Campus), and Langara College.
Lorne is a marketing strategist keen to see effective marketing
strategies translated into practical marketing successes and has a particular
passion for online marketing. He has
developed and delivered courses in the areas of Marketing, Strategy, and
Internet Marketing, and in addition to his teaching he consults in the areas of
Marketing and Strategy.
Lorne has a variety of industry and entrepreneurial experience having worked as a consultant, salesperson, analyst and manager across a range of industries including aviation, oil and gas and construction. He has gained international experience having worked in Sweden.
Degree
Philosophy
"Students
want and need the knowledge and skills to jumpstart their marketing careers,
but they also need the complete package of critical thinking, teamwork, leadership
and other skills to carry them through to success throughout their
careers. We, the Marketing Faculty at Douglas College, are committed to ensuring that
our graduates get exactly what they need.
For many of our students, that means a degree. Every year most of our best students go on to
complete their degree elsewhere. We have
the expertise to provide our students with a top quality degree experience
right here at Douglas, which is exactly what
they are telling us they want."
