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Employment

Marketing underpins all aspects of our society - it's everywhere. As a result, there's a huge demand for creative, talented marketing professionals who can make a business or a product stand out.

This isn't a field where you can sit down and relax. You have to be forward-thinking, full of ideas and energy. But it's one of the most dynamic fields around, where enthusiasm and ambition backed up by solid analytical skills can be your ticket to success.

BC Work Futures can provide you with an idea of career options in Marketing.

According to Work Futures, pay rates for this area are above average in BC and above average growth is projected until 2008. Marketing is also an excellent field for self employment.

There are many diverse opportunities within the field. Douglas College's Marketing Program can help you prepare you for the following marketing careers:

Market Research
Public Relations and Promotions
Marketing Assistant
Marketing Coordinator
Marketing Manager
Brand Manager
Retail Marketing
Sales
Direct Marketing
Internet Marketing
Media Placement
Creative copywriters
Entrepreneurs
Marketing Communications Specialists
Fundraising
Event Marketing
Financial Services Marketing

Joining a professional organization is a great way to forge the connections to land your first marketing job. Marketing Associations include:

American Marketing Association - BC Chapter

BC Association of Integrated Marketers

Marketing Research and Intelligence Association

Sales and Marketing Executives International

The most important step in launching a Marketing career is hands-on work experience. At Douglas College, you can earn while you learn. Marketing students are encouraged to complete at least one Co-operative Education work term to gain work experience.

Working part-time while taking the Diploma Program is another way of gaining work experience before you graduate.