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Carla Gail Tibbo
Faculty member and Chair
Marketing Department
Faculty of Commerce and Business Administration
Office 4333A, Douglas
College
604 527 5066
email
Educational
Credentials
BSc (Acadia), BEd (Toronto), MBA
(British Columbia)
Professional
Designations
CMRP (Certified Marketing Research Professional), CMC (Certified
Management Consultant)
Professional Affiliations
Marketing Research and Intelligence Association
(National Board of Directors, BC Chapter Board of Directors, Business
Intelligence Portfolio Chair); American Marketing Association; Canadian
Association of Management Consultants
Marketing Concentrations
Marketing Strategy, Market/Business Intelligence, Marketing Research,
Customer Relationship Management
Professional
Profile
Gail
has been a faculty member at Douglas
College for 15 years, and
the Chair of the Marketing Department since 2003. She has taught at UBC, SFU, BCIT, and UFV and
she has written and edited several publications in the areas of marketing and
information, as well as authoring a number of on-line educational tools. She co-authored a text book used in post
secondary institutions across Canada. She has developed and delivered marketing and
related education for post secondary students and business professionals in the
areas of management, strategy and research.
Gail has been a contributor to many professional publications, including
Sales and Marketing Executives International's magazine Marketing Times, MRIA's
Vue magazine, and Retail BC's Retail Connections, and also a speaker to a wide
variety of audiences.
In addition to her academic activities, she is the president and co-founder of Incisive Marketing, a consultancy specializing in the market intelligence and strategy field, providing consulting services to several hundred firms over the past 20 years. She has been a key advisor on marketing strategy and market intelligence to many firms, and has developed tactical marketing programs and provided direction to them at varying stages of their marketing activities. Her international experience includes work in Spain and Latin America, as well as North America.
Degree
Philosophy
"Canadians
are uniquely positioned to be excellent marketers, and many of our Diploma
program graduates have become very successful in their industry, and have
credited Douglas College with developing their initial
marketing capabilities. Many graduates
have gone on to get a bachelor's degree, which is expected in the industry for
professional marketing positions - and many have asked us if we could develop a
degree program. We have the
capabilities, the commitment, and the savvy to create a marketing degree
option, and it seems like the logical extension of our current marketing
options."
