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Morna Jean Fraser
Faculty member Marketing and Business Departments
Faculty of Commerce and Business Administration
Office 4333E, Douglas College
604 527 5772
email
Educational
Credentials
BA (University of British Columbia), MBA (Richard Ivey School of
Business, Ontario)
Professional
Designations
CFP (Certified Financial Planner), CIM (Canadian Investment
Manager), FSCI ( Fellow of the Canadian Securities Institute)
Professional Affiliations
Member of the Financial Planners Standards Council of
Canada. Member of Advocis.
Marketing Concentrations
Customer Relationship Management, Financial Services Marketing
Professional
Profile
Morna brings 15 years as a
financial consultant and manager of financial consultants advising high net
worth clients as well a range of other marketing and business experience to her
teaching. In addition to financial
services Morna has worked in market research consulting, sales, project
management, the not for profit sector, retail, as well as various teaching and
coaching roles. Morna has taught
management, sales and marketing courses at Langara College and the University
of the Fraser Valley and has developed curriculum in the areas of financial
services marketing and customer relationship management.
Morna is excited to be involved in teaching marketing and financial services at Douglas College because she believes the college balances the focus on practical work skill development with relevant theory in a way that is crucial for students to experience a smooth successful transition to the working world.
Degree
Philosophy
Effective
marketing is a core capability for every kind of business and Douglas College
is excellently positioned to be able to add real value to students by offering
a degree option in marketing. I see this
degree as an important complement to the career focused, practical degrees in
Accounting and Financial Services that are already offered by the Faculty of Commerce and Business Administration at
Douglas College. Many companies and
industries require candidates to have a degree in order to be considered for
upper level positions. This degree would
offer that option with more focused, relevant and job specific content than
offered through a traditional university degree program.
